“Always the beautiful answer / who asks a more beautiful question.”

—e.e. cummings
  • What is a Beautiful Question?

    What is a Beautiful Question?

    A question could be considered “beautiful” for all kinds of reasons. Here’s mine….

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  • A More Beautiful Question

    A More Beautiful Question

    All about the book, plus the Table of Contents.

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  • What’s your “Inquiry Quotient”?

    What’s your “Inquiry Quotient”?

    Think you’re already a good questioner? See where you rank.

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  • Why Should You Care About Questioning?

    Why Should You Care About Questioning?

    The importance of questioning in school, business, and daily life.

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  • Freebies, Anyone?

    Freebies, Anyone?

    Promotions, contests, merchandise, and free things….

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  • What Can We Learn from “Master Questioners?”

    What Can We Learn from “Master Questioners?”

    A lot. Insights, examples, inspiration…

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  • Quotes About Questioning

    Quotes About Questioning

    Many famous people have opined on the rich topic of questioning.

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  • What’s Your Beautiful Question?

    What’s Your Beautiful Question?

    A list of reader-submitted Beautiful Questions, and send us yours.

    Read More →

A Gallery of Beautiful Questions

Why should you be stuck without a bed if I’ve got an extra air mattress? {AMBQ Excerpt}

Why should you be stuck without a bed if I’ve got an extra air mattress? {AMBQ Excerpt}

Airbnb’s $10 billion valuation all started with a Beautiful Question.

If we were kicked out of the company, what do you think the new CEO would do?

If we were kicked out of the company, what do you think the new CEO would do?

Facing disruptive change.

Why do we have to wait for the picture?

Why do we have to wait for the picture?

Out of the mouth of babes.

What if we could paint over our mistakes?

What if we could paint over our mistakes?

From secretary to millionaire.

What if a car windshield could blink?

What if a car windshield could blink?

A flash of genius.

Why aren’t the players urinating more?

Why aren’t the players urinating more?

A coach’s strange question.

How might we prepare during the peace to offer help in times of war?

How might we prepare during the peace to offer help in times of war?

Preparedness is all.

Why did my candy bar melt? (And will my popcorn pop?)

Why did my candy bar melt? (And will my popcorn pop?)

The first energy bar.

If they can put a man on the moon, why can’t they make a decent foot?

If they can put a man on the moon, why can’t they make a decent foot?

A decades-long journey by a water-skier.

How do you fit a large golf course on a small island?

How do you fit a large golf course on a small island?

Jack Nicklaus asks some tough questions.

What if a video rental business were run like a health club?

What if a video rental business were run like a health club?

This guy really hated late fees.

Why isn’t the water reaching the people who need it?

Why isn’t the water reaching the people who need it?

Creating rainmakers around the world.

Why do movie tickets cost the same for hits or duds?

Why do movie tickets cost the same for hits or duds?

A question of basic economics.

What if countries competed on playing fields instead of battlefields?

What if countries competed on playing fields instead of battlefields?

An Olympics-worthy question.

What if we could paint over our mistakes?

What if we could paint over our mistakes?

From secretary to millionaire. [...] Read More

Master Questioners: Articles,

“Today, we can’t afford to become adults”

“Today, we can’t afford to become adults”

MIT’s Joichi Ito’s thoughts on change, questioning, and childlike wonder

Can questioning help us to keep up in ‘exponential times?’

Can questioning help us to keep up in ‘exponential times?’

Futurist John Seely Brown says “Yes!”

Is questioning the starting point of creativity?

Is questioning the starting point of creativity?

Neuroscientist Susan Greenfied offers a view inside the creative mind.

If not you, then who?

If not you, then who?

Entrepreneur Mick Ebeling makes a difference by taking ownership of big questions.

How do you get people to care about water?

How do you get people to care about water?

Matt Damon and Gary White know.

Eric Ries: What if everyone in the company could answer their own questions?

Eric Ries: What if everyone in the company could answer their own questions?

Eric Ries and the role of questioning within the Lean Startup methodology.

Peter Drucker: The consultant as “Master Questioner”

Peter Drucker: The consultant as “Master Questioner”

Why was Peter Drucker so in demand?

Panera: A place where the questions are baked-in

Panera: A place where the questions are baked-in

Questions fuel Ron Shaich’s business.

“Neoteny”: How can we release the 5-year-old questioner inside all of us?

“Neoteny”: How can we release the 5-year-old questioner inside all of us?

LinkedIn’s Jeff Weiner and Albert Einstein

Is knowing obsolete?

Is knowing obsolete?

TED Prize winner Sugata Mitra reframes the way we think about learning.

A historian’s view of questioning

A historian’s view of questioning

Historian David Hackett Fischer and six universal axioms.

Profiles and Interviews

What happened when young Woz asked “Why”

What happened when young Woz asked “Why”

Steve Wozniak has lots of stories. But the ones I found most interesting have to do with Wozniak’s curiosity as a boy. When he would ask his engineer father questions, the answers changed Wozniak’s world. Whose world have you changed lately?

Can you see the opportunity right in front of you?

Can you see the opportunity right in front of you?

A repost of my HBR.org article about releasing your inner George Carlin in order to innovate.

How do we connect? (And how do we disconnect?)

How do we connect? (And how do we disconnect?)

Filmmaker Tiffany Shlain & tech.

A historian’s view of questioning

A historian’s view of questioning

Historian David Hackett Fischer and six universal axioms.

A beautiful question that spawned a futuristic car

A beautiful question that spawned a futuristic car

Frank Moss at MIT Media Lab.

The DNA of a master questioner

The DNA of a master questioner

Guess what’s one of the 5 essential skills great innovators share? Author and educator Hal Gregersen talks about how businesses need to integrate questioning into their culture in order to be more innovative.

Inquiring about the “Good Life”

Inquiring about the “Good Life”

Jonathan Fields and the “Good Life Project” video interviews.

How will you measure your life?

How will you measure your life?

Business guru Clayton Christensen gets personal.

How do we put the ‘cool’ in school?

How do we put the ‘cool’ in school?

Tony Danza’s year of teaching.

Take ownership of your questions

Take ownership of your questions

Mark Noonan’s pain became a great idea.

Know some famous questioners?

Know some famous questioners?

Tackling big questions with Morgan Freeman and Alan Alda

A question that defined a life

A question that defined a life

If you’re looking for an example of what I would call a “beautiful question”—a question that takes on a big and important idea, one that causes people to step back and re-assess the way they think—consider King’s famous question, “Can we all get along?”

Videos & Slideshares


“What Kills Questioning?”, the trailer for my first book on questioning.
The trailer for my next book (due out Oct. 30, 2018) is coming soon!

Encouraging Questioning in the Classroom • Want to find out more? Visit QuestionWeek.com


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