IDEO

Ask why five times

Ask why five times

The process of asking The 5 Whys, and how it can be used in almost any type of creative endeavor—including makes sense of your own life.

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Tim Brown: “A life of curiosity and meaning”

Tim Brown: “A life of curiosity and meaning”

“Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all aspiring design thinkers as well an inspiration to those searching for a life of curiosity and meaning.”

Tim Brown, Chief Executive, IDEO and author of Change by Design: How Design Thinking Transforms Organizations

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