the 5 whys

Ask why five times

Ask why five times

The process of asking The 5 Whys, and how it can be used in almost any type of creative endeavor—including makes sense of your own life.

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Eric Ries: “Figuring out how to ask”

Eric Ries: “Figuring out how to ask”

“In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.”

Eric Ries, New York Times best-selling author of The Lean Startup

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