Why aren’t the players urinating more?

GatoradeMany companies and even entire industries can be traced back to a question—but they’re usually not as odd as this one. In 1965, Dwayne Douglas, a football coach at the University of Florida, wondered, Why aren’t the players urinating more after the games? The coach was baffled because he knew his players were drinking water on the sidelines; what he didn’t realize was that they were sweating away more fluids than could be replaced with water. Douglas shared his question with J. Robert Cade, a professor of renal (kidney) medicine at the university—who set about formulating a drink that could replace the electrolytes lost through sweat. Cade’s mixture was first tested on the freshman football team—who proceeded to defeat the upperclassmen in a practice session. The drink became known as Gatorade (named after the team mascot) and helped launch a sports drink industry now worth almost $20 billion.

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About the Author

Innovation expert and questionologist Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author or co-author of eleven books, including THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead, the bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, and the internationally acclaimed GLIMMER, named one of Businessweek’s Best Innovation and Design Books of the Year. His writing appears regularly in Psychology Today, Fast CompanyHarvard Business Review, and The New York Times. He lives in New York. Follow him on Twitter at @GlimmerGuy and subscribe to his blog posts.

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