Why isn’t the water reaching the people who need it?

Gary-White-and-Matt-Damon-WaterorgWith the creation of Water.org, the engineer/activist Gary White teamed up with actor Matt Damon to tackle the problem of nearly 1 billion people lacking access to safe water. The conventional approach was to raise charitable donations to drill wells “and basically give water projects away.” Seeing this wasn’t working, White and Damon inquired, Why aren’t charitable efforts succeeding in getting water to where it’s most needed? Turns out subsidies were going to local middlemen who ran the utilities—while the poor were still left having to overpay or walk great distances to get water. Eventually, White and Damon focused on this empowering question: What if local communities could have the means to create their own sources of water? Water.org’s innovative “Water Credit” makes small loans available to people (mostly women) who can then develop or acquire their own water sources. So far it has helped more than a million people worldwide.

See my longer article with an interview with Gary White about this: “How do we get people to care about water?

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About the Author

Innovation expert and questionologist Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author or co-author of eleven books, including THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead, the bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, and the internationally acclaimed GLIMMER, named one of Businessweek’s Best Innovation and Design Books of the Year. His writing appears regularly in Psychology Today, Fast CompanyHarvard Business Review, and The New York Times. He lives in New York. Follow him on Twitter at @GlimmerGuy and subscribe to his blog posts.

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