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About the Author

Innovation expert and questionologist Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author or co-author of eight books, including THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead, the bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, and the internationally acclaimed GLIMMER, named one of Businessweek’s Best Innovation and Design Books of the Year. His writing appears regularly in Psychology Today, Fast CompanyHarvard Business Review, and The New York Times. He lives in New York. Follow him on Twitter at @GlimmerGuy and subscribe to his blog posts.

1 Beautiful Comment

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  1. James W. Sanderson says:


    Thanks… another insightful post on the imperative need to ask questions.

    I find your suggestion to ask for questions instead of ideas helpful. Also, the “Why, What If, and How” exercise.

    I like your observation about leaders being aggressive in asking good questions and listening to the answers they get from direct reports and frontline associates and how that can set the stage for potential breakthrough innovations; showing the members of their organizations that it is okay to ask challenging questions that provoke and promote an open minded culture.

    Again, I appreciate your helpful and timely insights.


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