BergerAvatarx200-2I’m Warren Berger, author, questionologist, and speaker on innovation, and this is my 10-year-old website about questioning.

Over the years, I’ve interviewed and studied hundreds of the world’s leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities. In 2014 I wrote the bestselling A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury)—more than 100,000 print and digital copies have been sold and it’s still going strong.

Following that book’s launch, as I gave speeches, did interviews, and engaged with audiences, I found that people were galvanized by the potential of questioning, but they also seemed hungry for something more specific. So, I did even more research to figure out where questioning can be particularly useful.

The result was my followup book in 2018, The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead. It’s packed with hundreds of actionable questions encompassing common work / life situations—such as conquering fear of failure, dealing with a difficult boss, connecting more deeply with an old friend, or overcoming creative block. In doing the research for this book, I became even more impressed with the power of good questions to spark change and progress.

In April 2020 I published my third book about beautiful questions, Beautiful Questions in the Classroom: Transforming Classrooms Into Cultures of Curiosity and Inquiry, for the educational audience. I now know how important it is to keep kids questioning in this ever-changing world where answers found online are quickly obsolete or flawed, and classrooms are the place to support and promote this critical skill.

The book that sparked my curiosity about questioning was my internationally acclaimed Glimmer: How Design Can Transform Your Life and Maybe Even the World (retitled for the paperback CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation), published in 2009 by The Penguin Press. While interviewing the world’s most creative design thinkers, I realized how often they mentioned ‘asking good questions’ as the starting point to change and innovation. I decided to drill down to figure out how all of us could cultivate the simple skill of questioning that we’re born with in order to assist change and improvement in our personal and professional lives.

Before and during writing a dozen or so books (some co-authored), I was a longtime contributing editor at Wired magazine, and continue to write for Fast CompanyHarvard Business Review, and Psychology Today, among many other publications. (Official bio here)

If you’re interested in questioning—and here’s why you should be—this site has lots to offer, including articles about why questioning leads to innovationhow it can help you be more successful in your career, and how we can all get better at asking the kind of “beautiful questions” that spark change in our businesses and lives.

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If you’re visiting the site for the first time, here are some highlights to check out:

Even though I’ve dubbed myself a “questionologist,” I’m still on a journey of inquiry—with help from inquisitive, interested people like you—to arrive at a better understanding of this important and intriguing subject. Please share any thoughts, anecdotes, ideas (and of course, questions). And be sure to subscribe to this blog and/or the comments if you want to be part of the ongoing conversation.


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