A More Beautiful Question — The Book

A More Beautiful Question paperback cover + quoteWe’re all hungry today for better answers. But first, we must learn to ask the right questions.

In his groundbreaking 2014 bestseller A MORE BEAUTIFUL QUESTION, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, “beautifully”—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding the answers everyone else is seeking. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares dozens of inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a “beautiful question.”

In A MORE BEAUTIFUL QUESTION, Berger explores important questions, such as:

• Why aren’t we nurturing kids’ natural ability to question—and what can parents and schools do about that?

• Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?

• And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?

A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own “beautiful questions.”

Read about Berger’s 2018 book—THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead »

Innovation expert and questionologist Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author or co-author of eleven books, including three books on questioning QUESTIONING IN THE CLASSROOMTHE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead, and the bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas. GLIMMER, his internationally acclaimed 2009 book on design thinking, was named one of Businessweek’s Best Innovation and Design Books of the Year. His writing appears regularly in Psychology Today, Fast CompanyHarvard Business Review, and The New York Times. He lives in New York.
Visit Warren’s author website to read more on his previous books and articles.  





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See more about Warren Berger and questioning at amorebeautifulquestion.com/about/