Why aren’t the players urinating more?

GatoradeMany companies and even entire industries can be traced back to a question—but they’re usually not as odd as this one. In 1965, Dwayne Douglas, a football coach at the University of Florida, wondered, Why aren’t the players urinating more after the games? The coach was baffled because he knew his players were drinking water on the sidelines; what he didn’t realize was that they were sweating away more fluids than could be replaced with water. Douglas shared his question with J. Robert Cade, a professor of renal (kidney) medicine at the university—who set about formulating a drink that could replace the electrolytes lost through sweat. Cade’s mixture was first tested on the freshman football team—who proceeded to defeat the upperclassmen in a practice session. The drink became known as Gatorade (named after the team mascot) and helped launch a sports drink industry now worth almost $20 billion.

Tags: , ,

Like this article? Sign up for our newsletter!

About the Author

Innovation expert and questionologist Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author or co-author of 12 books, including his three books on questioning: A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas; its follow-up THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead; and BEAUTIFUL QUESTIONS IN THE CLASSROOM: Transforming Classrooms Into Cultures of Curiosity and Inquiry. Warren’s writing has appeared in Fast Company, Harvard Business Review, and The New York Times, and he writes the “Questionologist” blog for Psychology Today. He lives in Mount Kisco, New York. Follow him on Twitter at @GlimmerGuy and subscribe to his blog posts

Post a Comment

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail. You can also subscribe without commenting.